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DIRECT TO CUSTOMER

 In the ERA of Covid 19 pandemic, business down, people at home so all we need to think about some different structure altogether. I am working in Cake and Bakery unit, people will consume, but how the product will get cater to customer point directly. The solution we have arrived is to tie up with various courier service, For Ex :- Letter gets delivered then why not materials. If we get registered our product into any modern trade format 25% - 30% margin need to be assured from MRP + freight + Distribution cost. Altogether calculate and spend the money for courier service. Its the fact very low val sku might not get delivered but make a bundle pack, special packaging with a bubble pack and the materials ready to travel. People will go to the website and place the order, prepaid and just need to inform a courier . Materials will get picked from warehouse end get delivered. Benefit we can reach customer to every point of the nation, and digital marketing reqd to promote the same onl...
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How to Find a Transporter

 How to find a Transporter ? To find a proper transporter is difficult  To evaluate the same To get competitive rate . So what's the solution. The solution is bidding or auction . Auction is a process where a IT provider will provide a platform, ask the IT provider to get transporters. A experience provider already had a pool for the same work done previously, just ask for the service. Ask the provider to arrange a auction and bring vendor. With 1 hr auction a comparative rate with vendor details will be received. Think differently. Sumit Chatterjee Senior Supply Chain Manager Dream Bake Pvt Ltd ( Brand Winkies , Mainly into package Cakes division ) Faculty member for Management Subject under Techno India University . More than 10 + years’ experience in FMCG Supply Chain CII Certified Supply Chain Management Professional MBA Marketing & Finance from Future Business School Post Graduate Diploma in Logistic & Supply Chain from St Xavier’s Post Graduate Diploma in Export ...
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Wave Theory Supply Chain

 Weave theory is a theory of business development on the aspect of Supply Chain. Wave theory suggest that to establish a operation you need to engulf a model from the nearest support. For Ex :- If I have a full flagged operation to a particular city with the support and model I need to move to sidewise city. The market initially will not accept big things, so need to cater in small then moving slowly. Case Study :- My manufacturing unit in Kolkata West Bengal along with a warehouse, after a established supply chain I will slowly move to Orissa, Bihar & Jharkhand. Initially I will open a small warehouse with small vehicle after getting successfully I will move to Andhra Pradesh, subsequently . In the wave theory suggest of Ocean Wave , initially on the beach the water is coming slowly but after that High tide coming and big waves are coming. The same is applicable to concentrate a business where the reverse logistic will took place. Suddenly jump into a place & became succes...
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