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Showing posts with the label LOGISTIC COVID 19

DIRECT TO CUSTOMER

 In the ERA of Covid 19 pandemic, business down, people at home so all we need to think about some different structure altogether. I am working in Cake and Bakery unit, people will consume, but how the product will get cater to customer point directly. The solution we have arrived is to tie up with various courier service, For Ex :- Letter gets delivered then why not materials. If we get registered our product into any modern trade format 25% - 30% margin need to be assured from MRP + freight + Distribution cost. Altogether calculate and spend the money for courier service. Its the fact very low val sku might not get delivered but make a bundle pack, special packaging with a bubble pack and the materials ready to travel. People will go to the website and place the order, prepaid and just need to inform a courier . Materials will get picked from warehouse end get delivered. Benefit we can reach customer to every point of the nation, and digital marketing reqd to promote the same onl...

Supply Chain Gap

  Supply Chain Gap , the materials are not available. Its not easier to found, I am stating the materials not available at retailers point, so in a country like India with so many diversity , its not easy to found the gap. A new way to found the same, develop a APP in Google store or Apple Store. Ask all the employee to download the same, a facility included in app, shoot a video for 30 sec, with GPS location and upload if the competitor are present in the same place or a prospective one for future. Its a way to share idea among the organization. The notification will go to the concern person , the concern need to go to the place and close the issue. After closing, the person raise the issue will get a complementary reward . The small incentive will boost the moral , and the way to close the gap is done, in future if the same persist then some action need to taken, a classic example of Bullwhip effect.  Think in some holistic way. Sumit Chatterjee Senior Supply Chain Manager D...

Business to Customer Logistics

   In the Covid 19 Pandemic, logistic is a important role to play. For Ex :- As sales down , loadability is a issue  distributor not eger to take volume. Then what's the option  ? Bulk Breaking Arrange courier to deliver the same to pic the materials from warehouse to retailer . Only packaging need to be good to enhance the visibility and damage reduction. On the way it can be ensured that there is no gap in the market. Deal in bulk to reduce freight & calculate margin so in normal distributor did not complain for rate issue. Design a APp and give a advertisement. Think in some holistic way. Sumit Chatterjee Senior Supply Chain Manager Dream Bake Pvt Ltd ( Brand Winkies , Mainly into package Cakes division ) Faculty member for Management Subject under Techno India University . More than 10 + years’ experience in FMCG Supply Chain CII Certified Supply Chain Management Professional MBA Marketing & Finance from Future Business School Post Graduate Diploma in Log...

LSCM IN ( COVID 19 Pandemic )

The present status like emergency situation like COVID 19, I my self work in FMCG , and we are running the show still its a lock down. The lock down is a situation where the options are less like less transportation, 3PL etc, so how the show can run ? Its simple a strategy, but need to implemented before the lock down started pre planning . 1. Trained some manpower beforehand who are mainly localities 2. Some residential manpower need to keep. 3. Setup of operation via web so that can be controlled from anywhere, physical present is not necessary. 4. Distribute the distribution from a single warehouse to multiple location, as lock down might not be same for all place at the same time. 5. Keep some sets of transporter and vehicle need to be dedicated and vehicle at warehouse & factory end. 6. Choose some 3PL provider who run business on there own vehicle not dependent on market. 7. Choose different methods at same time like Direct Shipping, Shipping through Milk Run, Shipping throug...