The present status like emergency situation like COVID 19, I my self work in FMCG , and we are running the show still its a lock down.
The lock down is a situation where the options are less like less transportation, 3PL etc, so how the show can run ?
Its simple a strategy, but need to implemented before the lock down started pre planning .
1. Trained some manpower beforehand who are mainly localities
2. Some residential manpower need to keep.
3. Setup of operation via web so that can be controlled from anywhere, physical present is not necessary.
4. Distribute the distribution from a single warehouse to multiple location, as lock down might not be same for all place at the same time.
5. Keep some sets of transporter and vehicle need to be dedicated and vehicle at warehouse & factory end.
6. Choose some 3PL provider who run business on there own vehicle not dependent on market.
7. Choose different methods at same time like Direct Shipping, Shipping through Milk Run, Shipping through distribution center.
The strategy and plan need to make before hand, need to check routes as the vehicle movement is possible or not.
Shifting from FTL to PTL or LTL.
Clubbing routes, multiple point delivery on a single vehicle.
Shifting from 32 ft to 20 ft / 24 ft container consignment as order value has reduced.
Plan production and reducing the holding stock days as if the strict lock down implemented , materials with self life issue didn't get expires at warehouse end.
Proper Safety and security need to maintain as per WHO norms for the employees who is servicing in the pandemic situation and also incentives for them as they are real hero's.
In the scenario freight optimization in some place is not possible but to cater the market and live up to the expectation is more necessary.
On a holistic approach need to understand the market scenario , need to change as per the situation, when the nation needs you.
Sumit Chatterjee
Senior Supply Chain Manager
Dream Bake Pvt Ltd ( Brand Winkies , Mainly into package Cakes division )
More than 10 + years’ experience in FMCG Supply Chain
CII Certified Supply Chain Management Professional
MBA Marketing & Finance from Future Business School
Post Graduate Diploma in Logistic & Supply Chain from St Xavier’s
Post Graduate Diploma in Export & Import Management from ICFAI University
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