Lead time mainly state about the time reqd to dispatch materials from one place to another.
To make customer satisfy the following need to make a standardize .
For Ex :-
From place A to B normal transit time reqd of 5 days , but org got some new transporter where the lead time reduces to 3 days, on 1st instance customer become delightful but need to maintain the standards.
If on 2nd instance if the vehicle is not available from the express service, customer will be annoyed and will start complaining.
Always remember its important to retain customer than finding a new one.
A standard time sets in the mind of the customer, before changing a transporter always check his capability.
On a single instance cannot be a example, on a new transporter always want to grab opportunity, study the normal lead time , make a note on route map , if the instance is possible on every sequence then only opt for the same otherwise stick to basic.
Sumit Chatterjee
Senior Supply Chain Manager
Dream Bake Pvt Ltd ( Brand Winkies , Mainly into package Cakes division )
More than 10 + years’ experience in FMCG Supply Chain
CII Certified Supply Chain Management Professional
MBA Marketing & Finance from Future Business School
Post Graduate Diploma in Logistic & Supply Chain from St Xavier’s
Post Graduate Diploma in Export & Import Management from ICFAI University
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