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DIRECT TO CUSTOMER




 In the ERA of Covid 19 pandemic, business down, people at home so all we need to think about some different structure altogether.


I am working in Cake and Bakery unit, people will consume, but how the product will get cater to customer point directly.


The solution we have arrived is to tie up with various courier service, For Ex :- Letter gets delivered then why not materials. If we get registered our product into any modern trade format 25% - 30% margin need to be assured from MRP + freight + Distribution cost.


Altogether calculate and spend the money for courier service. Its the fact very low val sku might not get delivered but make a bundle pack, special packaging with a bubble pack and the materials ready to travel.


People will go to the website and place the order, prepaid and just need to inform a courier . Materials will get picked from warehouse end get delivered.

Benefit we can reach customer to every point of the nation, and digital marketing reqd to promote the same only

Think something innovative.


Sumit Chatterjee
Senior Supply Chain Manager
Dream Bake Pvt Ltd ( Brand Winkies , Mainly into package Cakes division )

Faculty member for Management Subject under Techno India University .
More than 10 + years’ experience in FMCG Supply Chain
CII Certified Supply Chain Management Professional
MBA Marketing & Finance from Future Business School
Post Graduate Diploma in Logistic & Supply Chain from St Xavier’s
Post Graduate Diploma in Export & Import Management from ICFAI University
Certified Industrial Computerized Accountant 
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