Weave theory is a theory of business development on the aspect of Supply Chain.
Wave theory suggest that to establish a operation you need to engulf a model from the nearest support.
For Ex :- If I have a full flagged operation to a particular city with the support and model I need to move to sidewise city.
The market initially will not accept big things, so need to cater in small then moving slowly.
Case Study :- My manufacturing unit in Kolkata West Bengal along with a warehouse, after a established supply chain I will slowly move to Orissa, Bihar & Jharkhand.
Initially I will open a small warehouse with small vehicle after getting successfully I will move to Andhra Pradesh, subsequently .
In the wave theory suggest of Ocean Wave , initially on the beach the water is coming slowly but after that High tide coming and big waves are coming. The same is applicable to concentrate a business where the reverse logistic will took place.
Suddenly jump into a place & became successful is what not the theory suggest , in the Product Life Cycle also the same scenario took place. The growth must be constant.
Wave also suggest a boom into a place after the same the glorify to the sidewise.
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