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Wave Theory Supply Chain




 Weave theory is a theory of business development on the aspect of Supply Chain.

Wave theory suggest that to establish a operation you need to engulf a model from the nearest support.

For Ex :- If I have a full flagged operation to a particular city with the support and model I need to move to sidewise city.

The market initially will not accept big things, so need to cater in small then moving slowly.

Case Study :- My manufacturing unit in Kolkata West Bengal along with a warehouse, after a established supply chain I will slowly move to Orissa, Bihar & Jharkhand.

Initially I will open a small warehouse with small vehicle after getting successfully I will move to Andhra Pradesh, subsequently .


In the wave theory suggest of Ocean Wave , initially on the beach the water is coming slowly but after that High tide coming and big waves are coming. The same is applicable to concentrate a business where the reverse logistic will took place.


Suddenly jump into a place & became successful is what not the theory suggest , in the Product Life Cycle also the same scenario took place. The growth must be constant.


Wave also suggest a boom into a place after the same the glorify to the sidewise.


Sumit Chatterjee
Senior Supply Chain Manager
Dream Bake Pvt Ltd ( Brand Winkies , Mainly into package Cakes division )

Faculty member for Management Subject under Techno India University .
More than 10 + years’ experience in FMCG Supply Chain
CII Certified Supply Chain Management Professional
MBA Marketing & Finance from Future Business School
Post Graduate Diploma in Logistic & Supply Chain from St Xavier’s
Post Graduate Diploma in Export & Import Management from ICFAI University
Certified Industrial Computerized Accountant 
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