FESTIVE PACK ( Reverse Logistic way )

In any FMCG organization specially country like India company mainly focused on festive occasion.

Like special festive pack for Diwali , Rakhi , Christmas & EID etc.

To deliver the materials on time to ensure it went to retailer place with proper timing is important.

To escalate the same materials need to plan well in advance.

Its mainly 2 - 3 days sales so long before retailer or distributor will not invest money for the same.

After the occasion day the value of the product is Zero ( 0 )

So in the scenario what to do ? The solution is simple, you need to have a track.

1. Send the materials to a particular space

2. Track the materials on daily basis about the movement.

3 Demand forecasting for the same might not be affective so tracking on every day basis reqd.

4. As the day approaching and materials not getting sold as expected start price discount & other sales promotion.

5. After the occasion day materials need to get lifted and a strong reverse logistic should work.

6. Inside materials should be standardize product and external box should be festive.

7. After receiving the unsold materials only outer box need to change and the product redistribute in the market.

8. It should be plan that the materials should reach to different market and avoid the same market where it has been send as festive pack.

9. As the materials date is old, its better to give some sales support to liquidate the same ASAP .

Reverse Logistic play a important role in daily scenario to control the expiry ratio.

Sumit Chatterjee

Senior Supply Chain Manager

Dream Bake Pvt Ltd ( Brand Winkies , Mainly into package Cakes division )

More than 10 + years’ experience in FMCG Supply Chain

CII Certified Supply Chain Management Professional

MBA Marketing & Finance from Future Business School

Post Graduate Diploma in Logistic & Supply Chain from St Xavier’s

Post Graduate Diploma in Export & Import Management from ICFAI University

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