FESTIVE PACK ( Reverse Logistic way )

In any FMCG organization specially country like India company mainly focused on festive occasion.

Like special festive pack for Diwali , Rakhi , Christmas & EID etc.

To deliver the materials on time to ensure it went to retailer place with proper timing is important.

To escalate the same materials need to plan well in advance.

Its mainly 2 - 3 days sales so long before retailer or distributor will not invest money for the same.

After the occasion day the value of the product is Zero ( 0 )

So in the scenario what to do ? The solution is simple, you need to have a track.

1. Send the materials to a particular space

2. Track the materials on daily basis about the movement.

3 Demand forecasting for the same might not be affective so tracking on every day basis reqd.

4. As the day approaching and materials not getting sold as expected start price discount & other sales promotion.

5. After the occasion day materials need to get lifted and a strong reverse logistic should work.

6. Inside materials should be standardize product and external box should be festive.

7. After receiving the unsold materials only outer box need to change and the product redistribute in the market.

8. It should be plan that the materials should reach to different market and avoid the same market where it has been send as festive pack.

9. As the materials date is old, its better to give some sales support to liquidate the same ASAP .

Reverse Logistic play a important role in daily scenario to control the expiry ratio.

Sumit Chatterjee

Senior Supply Chain Manager

Dream Bake Pvt Ltd ( Brand Winkies , Mainly into package Cakes division )

More than 10 + years’ experience in FMCG Supply Chain

CII Certified Supply Chain Management Professional

MBA Marketing & Finance from Future Business School

Post Graduate Diploma in Logistic & Supply Chain from St Xavier’s

Post Graduate Diploma in Export & Import Management from ICFAI University

Comments

DIRECT TO CUSTOMER

In the ERA of Covid 19 pandemic, business down, people at home so all we need to think about some different structure altogether. I am working in Cake and Bakery unit, people will consume, but how the product will get cater to customer point directly. The solution we have arrived is to tie up with various courier service, For Ex :- Letter gets delivered then why not materials. If we get registered our product into any modern trade format 25% - 30% margin need to be assured from MRP + freight + Distribution cost. Altogether calculate and spend the money for courier service. Its the fact very low val sku might not get delivered but make a bundle pack, special packaging with a bubble pack and the materials ready to travel. People will go to the website and place the order, prepaid and just need to inform a courier . Materials will get picked from warehouse end get delivered. Benefit we can reach customer to every point of the nation, and digital marketing reqd to promote the same onl...

Supply Chain Gap

Supply Chain Gap , the materials are not available. Its not easier to found, I am stating the materials not available at retailers point, so in a country like India with so many diversity , its not easy to found the gap. A new way to found the same, develop a APP in Google store or Apple Store. Ask all the employee to download the same, a facility included in app, shoot a video for 30 sec, with GPS location and upload if the competitor are present in the same place or a prospective one for future. Its a way to share idea among the organization. The notification will go to the concern person , the concern need to go to the place and close the issue. After closing, the person raise the issue will get a complementary reward . The small incentive will boost the moral , and the way to close the gap is done, in future if the same persist then some action need to taken, a classic example of Bullwhip effect. Think in some holistic way. Sumit Chatterjee Senior Supply Chain Manager D...

Export On the topic, I have a business idea. Export for a general Indian company, people get feared 1. Not known about the buyer 2. Not known about the export paperwork 3. Not known on a single SKU a volume order will not come 4. Buyer do not want to buy a large same product. 5. Registration on advertisement website to promote with some licenses. Solutions can be 1. A logistic company do have his own vehicle 2. A warehouse 3. A custom clearance agent Connect to Buyer and offer them a basket, Collect materials from various company, make a basket and aggregator can solve the same. Sumit Chatterjee Senior Supply Chain Manager Dream Bake Pvt Ltd ( Brand Winkies , Mainly into package Cakes division ) Founder member of Divine Logscm ( Supply Chain Consultant ) Faculty member for Management Subject under Techno India University. More than 10 + years’ experience in FMCG Supply Chain DBA Lincon University PHD MACAUT MBA Marketing & Finance from Future Bus...

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