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TRANSPORTATION ON WAY BRANDING




It’s a new concept , where we can get on way branding of the materials , a clear coordination with warehouse and Branding Dept.

For example

  1. Make the Finished goods box some attractive color :- Only a outer cartoon is not for safety, a colorful box will attract roadside people attraction on the product. A orange box travelling long distance , every signal, biker, passers by car, bus curve there attention on the product, a silent branding.
  2. After loading , stick a sticker on the backside of the container mentioning “ Carrying XYZ brand ), where ever truck stand the backside people can visualize the same.
  3. Give a cap & T shirt to the driver, driver moves various place a branding will happen.
  4. A good message written with a brand logo also creating a impact.

A goods move from Factory – Warehouse – Super stockiest or Wholesaler – Distributor – Retailer. Lets think how much visibility your product will took place . 

The following will cost very less but just think what will be the impact , cr of vehicle we see on the road, outside branding cost more but with just a sticker will increase brand value to a certain extent.

Sumit Chatterjee
Senior Supply Chain Manager
Dream Bake Pvt Ltd ( Brand Winkies , Mainly into package Cakes division )

More than 10 + years’ experience in FMCG Supply Chain
MBA Marketing & Finance from Future Business School
Post Graduate Diploma in Logistic & Supply Chain from St Xavier’s
Post Graduate Diploma in Export & Import Management from ICFAI University

Key Words :- On road branding, Logistics, Supply Chain, Transportation

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