In any FMCG organization specially country like India company mainly focused on festive occasion. Like special festive pack for Diwali , Rakhi , Christmas & EID etc. To deliver the materials on time to ensure it went to retailer place with proper timing is important. To escalate the same materials need to plan well in advance. Its mainly 2 - 3 days sales so long before retailer or distributor will not invest money for the same. After the occasion day the value of the product is Zero ( 0 ) So in the scenario what to do ? The solution is simple, you need to have a track. 1. Send the materials to a particular space 2. Track the materials on daily basis about the movement. 3 Demand forecasting for the same might not be affective so tracking on every day basis reqd. 4. As the day approaching and materials not getting sold as expected start price discount & other sales promotion. 5. After the occasion day materials need to get lifted and a strong reverse logistic should work. 6....